About Naima

For almost 20 years, I  worked behind the scenes of the music industry building the careers and brand stories of artists including John Legend, Maxwell, Beyoncé, Juicy J, and “Classic Man” Jidenna. As a marketer in a business that thrives on trends, my priority was always keeping my artists’ voice, content and messaging authentic. 
Now, I’m utilizing my passion, talent, and insight for entertainment, story-crafting and messaging on a broader level.

Over the last two-plus years I’ve cultivated the popular Twitter series, #MusicSermon, and channeled my love for music history and storytelling into music and culture journalism as a contributing writer for Vibe, Billboard and more. I’ve continued working as a marketer alongside brands, organizations and public-facing figures to shape their stories in authentic ways, including Spotify, Urban One, Nielsen and The Malcolm X & Dr. Betty Shabazz Memorial and Educational Center. I’m also still building artist careers as the music manager of Grammy, TONY and Emmy award-winning and Oscar-nominated Cynthia Erivo. 

I joke that I do a little bit of a lot, not always easily explainable in a quick blurb, so consider this the catch-all space for all things Naima; my work, my life, random thoughts, and my personal journey of authenticity during the transition from long time executive to creative entrepreneur.

Get in Touch

Projects, panels, events, presentations… Have an idea or request? Let’s connect!

Please note, I do not accept story pitches. I’m a contributing writer for pubs, not an editor.