Welcome to StoryPower
What does your brand need most right now? What’s the thing that has you stuck, frustrated, blocked, or just that you know could be fine tuned?
Answer that question for the chance to win a FREE spot in the next live Craft Your Story, Define Your Brand course—launching this Monday!
This month-long course is designed to give you the tools and support to walk away with brand clarity!
– In-depth modules with real talk insight – not just brand jargon – and actionable direction
– Custom workbooks (30+ pages per module) packed with info and exercises
– Live weekly cohort sessions with me where you have the opportunity to ask questions, share insights, and solicit constructive feedback.
– Actionable takeaways to help you continue developing your brand after the course.
This giveaway is only for 24 hours, so go to the link now!
I’ll choose and inform the winner at 6pm ET tomorrow!
Good luck!
NEW: Download My Little Book of Marketing & Branding Doctrine (free!)
Since I started teaching a college marketing course, I’ve returned to the same key concepts and ideas over and over (and over) again. Things that I always thought of as just “my way” became a solid marketing doctrine.
These are the points I drive home in class, in my online course and branding guide, and to myself! Hopefully they’ll be helpful to you, too.
The World is Noisy & the Algorithm Won’t Save You
In this increasingly crowded marketplace, connection is the key, not numbers. And humans are hardwired to connect through stories.
“Story” feels like a simple concept, but it’s the key to building an unforgettable brand.
I spent years figuring this out for myself—learning how to align my talents and passions into a cohesive story. Now, I want to help you do the same.
The StoryPower Collective offers actionable courses, workbooks and tools, and one-on-one advising focused on personal storytelling, brand identity, and building connection.
Unplug from the vanity metrics matrix and focus on making connections in authentic ways.
StoryPower is For…
- Creators who feel like they’re on a content hamster wheel.
- Entrepreneurs who want to strengthen their personal or small biz brand brand.
- Professionals embarking on a pivot but unsure where to start
- Anyone who’s ever thought “…but I don’t want to make a TikTok.”
- People who want to go deeper with an audience who will get it, instead of wider with an audience who is only marginally paying attention.
This is a place to embrace process, be open to introspection, tap in to your Superpower, and unlock the connecting power of your story.
Courses
Craft Your Story, Define Your Brand is an action-oriented, hands-on course designed to help you unplug from the matrix of vanity metrics and unlock the power in your story, clarify the value of your personal brand, and connect with your people. You can take it at your own pace or chose to experience the course with live sessions.
Guides & Workbooks
Journals, worksheets, workbooks, and full, comprehensive guides that walk you through every step of you brand journey, including figuring out your “thing” or your Superpower, creating a personal manifesto, defining your brand identity and all that comes with it, and setting and goals that stick.
Some are available as free downloads!
Coaching
No matter where you are in your branding journey—just starting out or looking to make changes to or solidify your existing brand—one-on-one advising can help you get focused, clear, and strategic about your next steps.
These sessions are all about you: where you are, where you want to go, and how we’ll get you there.
Get Tools for Intuitive Branding
I have a strong personal brand and content brand (and they’re often interchangeable), a distinct niche, a clear area of expertise, and a great community of followers. But I kind of did it all by accident.
I resigned from a dream job without a plan, but because I just knew it wasn’t serving me or putting me in position to truly serve others anymore, but I hadn’t given real thought to my next professional steps. I tried to execute on a half-plan idea, and that didn’t work – because it wasn’t clear. I hadn’t determined my driving motivation, or my end goals, or my mission in what I was trying to do, and had no story around it that would help my stand out.
Ironically, I had all those things working together in a passion project that ended up becoming the core of my present-day brand, and it took a few years to understand how it came together.
I’ve drawn on everything I learned during that journey , plus my 20+ years of marketing acumen, plus my current curriculum for my college marketing students to create the courses and products that make up StoryPower.
…but Not Short Cuts.
Building a brand is an ongoing process. Building a personal brand or small biz brand can feel especially challenging. It requires thoughtfulness, intention, and research! And then you’ll have to do it all over again, consistently, throughout the life of your brand, adjusting and adapting where needed.
I’ve been there, and I’m still there! I created StoryPower to demystify the process and help you key into what’s most important. These aren’t “10 Simple Steps”-type products or classes. They are part of a commitment to doing the work to understand yourself, your narrative, and your brand. But it’s worth it!
Your Story is the Key to Connection
If you haven’t noticed, I don’t put a lot of stock in “the algorithm.”
Platforms change it at their whim and leave creators and entrepreneurs adjusting their lives to formulas, instead of making strategic decisions based on their actual brand. But things are changing – people are tired of the noise and getting wary of brands that feel too slick and shiny. They’re looking for connection. For something that feels real.
The key to cutting through the noise is clarity. Knowing what you have to offer, exactly who you’re talking to, and how to reach them. Large companies are shifting to focus on connection and loyalty, and independent creators and entrepreneurs must do the same.
Craft Your Story, Define Your Brand
Personal Branding Course & Guide for People Who Want to Cut Through The Noise
Craft Your Story, Define Your Brand is designed to help you unplug from the matrix of vanity metrics and unlock the power in your story, clarify the value of your personal brand, and connect with your people.
The immersive course and in-depth guide are for creators bogged down by the content grind, entrepreneurs who want to strengthen their personal brand, professionals embarking on a pivot… Anyone struggling to define their brand or overwhelmed by the crowds of the current landscape.
Whether you’re looking to pivot into something new, refresh your current approach, or start from scratch, Craft Your Story, Define Your Brand will help.
The Guide
The Course
This Course is Not About the Algorithm
I don’t put a lot of faith in “the algorithm”. Platforms change it at their whim and leave creators and entrepreneurs adjusting their lives to formulas, instead of making strategic decisions based on their actual brand. But things are changing – people are tired of the noise and getting wary of brands that feel too slick and shiny. They’re looking for connection. For something that feels real. This course helps you build that.
What You’ll Get
A premium, hands-on, action-oriented course with four comprehensive modules packed with over 20 lessons designed to guide you step-by-step through defining your brand and story.
Four custom workbooks filled with insight, exercises, and templates to work through along with the module lessons.
The choice of a guided course experience including live cohort sessions with me, or going through at your own pace.
How is this different than the masses of other branding courses?
This course is focused on a the foundation of your personal brand – YOU. These modules, lessons, and workbooks present you with thoughtful questions and exercises to get to the heart of why you do what you do, and how to communicate that.
And it isn’t just theory—you’ll walk away with a clear, practical strategy for using storytelling to grow your brand, engage your audience, and set yourself apart.
What this course is not:
This is a branding hack. In fact, I encourage you at multiple points to take your time with the work.
This class is the first step in your process. Branding and marketing are continuous, ongoing practices as long as your brand exists. But getting this part right will make everything that follows much easier.
Get 20% off the standard rate until Dec 29th!
Have I ever told you my story?
During the Christmas holiday of 2017. I resigned from my very prestigious, well-paying job almost on a whim. But it wasn’t a whim – it was everything in my body sending off alarm bells in the middle of a phone conversation with my then-boss, hours before I had to go to a funeral, during the…
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Naima Cochrane 